Brand sponsorships move towards AI-verified audience data

Sponsorship conversations have changed. Follower count alone no longer closes a deal — brands ask for retention curves, audience geography and comment sentiment before they release a budget.

What creators should prepare

• A one-page media kit with last-90-day retention and reach.
• Sentiment summary of comments, generated from your own export.
• Two past campaign examples with measurable outcomes.

Creators working with the AI Sponsorships desk get this pack built for them before any brand call.